Detriot Lions new uniforms

By Bill Shea

THE NEW: The leaping lion mascot sports a fresh look, complete with teeth.


The Detroit Lions took another step in their franchise overhaul effort Monday when a new uniform and logo was unveiled to the public and media after months of speculation.

The biggest change is a more aggressive and defined “Bubbles” — the leaping lion mascot that’s adorned the team’s helmets since the early 1960s.

The classic Honolulu blue, white and black colors remain unchanged, the team said in a news release.

The uniforms themselves have tweaks to some stripes and piping, making the overall changes more of a clean-up than a drastic overhaul.

The new trademarked typeface is called “NFL Lions” and will replace the current “Lions” painted across the Ford Field end zones and just about everywhere else the team name appears.

The team held a press conference and unveiling at a Madison Heights Dunham’s Sports on Monday afternoon.

Dunham’s will be the exclusive retailer of the new logo merchandise for a time. Gear also will be available online at the official team and NFLShop.com sites.

THE OLD: The old Lions logo lacks some of the subtle changes unveiled today.

Photo credit: Detroit Lions
The Lions said in January that the team would deploy a plan to revitalize the franchise after becoming the first NFL team to lose every game in a 16-game season.

Word of the cosmetic changes has been floating for some time, and NFLShop.com accidentally displayed a toy truck with the new logo for a time, further fueling rumors and speculation.

However, the logo changes were in the works prior to the winless season. The NFL and team confirmed that any change for the 2009 season first had to be approved by the league headquarters in March 2008, with final approval in November 2008.

“We will consistently present the Lions as a first-class organization with a clear sense of mission and direction,” team President Tom Lewand said in the news release.

“We have made several significant changes this off-season in accordance with that commitment. The introduction of this new brand identity is another element of that process. Today is an exciting and historic day for this franchise.

“The new identity retains many important aspects of our history in terms of our primary mark and our colors. However, the evolution allows us to present our Lions brand and visual identity in new, versatile and distinctive ways. We stand firmly committed to improving the team on the field. That success is always the most determinative factor of any NFL brand.”

Poor Lions! Another tough decision to make


By DAVE GOLDBERG

The Detroit Lions didn't get to 0-16 by drafting wisely — think Charles Rogers, Joey Harrington, Mike Williams and the like.
Now they face a dilemma. Even if they make what's considered the "right" pick with the first selection in Saturday's draft, they could prolong their decade-long agony.
That's because having the No. 1 overall spot commits the Lions to guaranteeing more than $30 million to an unproven player. If it's potential franchise quarterback Matthew Stafford of Georgia, it's hardly a guarantee.
Stafford has all the tangibles: big, strong-armed, reasonably mobile. He worked out wonderfully at his pro day, the orchestrated party his university threw for scouts. Then he worked out wonderfully when the Lions had him in.
But his career at Georgia was a mild disappointment — he was so-so in some of his biggest games, making bad reads, throwing key interceptions and demonstrating that what you see in shorts isn't necessarily what you get when the game is played for real.
The Lions could play it safe by taking Baylor offensive tackle Jason Smith or Wake Forest linebacker Aaron Curry, and use Daunte Culpepper at QB. Smith could be this year's Jake Long, a solid left tackle with a dozen good years ahead of him. And Curry is likely to be a starting linebacker for 10-12 years even though he's not spectacular; he's never been used as a pass rusher, for example.
So Stafford is the likely choice: pass rushers, left tackles and, of course, QBs tend to be the most coveted players.
Yet the failure rate for first-round quarterbacks is still pretty high.
Basically, there are good years and bad years, 2004 being a good year with Eli Manning, Philip Rivers and Ben Roethlisberger, 2006 being not so good with Vince Young and Matt Leinart sitting on benches in Tennessee and Arizona. Even Jay Cutler, the third QB taken that year and by far the most successful on the field, has issues. Cutler got himself traded to Chicago after owner Pat Bowlen got tired of his non-responsiveness to messages.
Smith and Curry are safe picks. But Detroit gambles on ...
MATTHEW STAFFORD, QB, Georgia.
Just for fun, this first round includes seven players from a state that normally doesn't produce NFL players the way Florida, Texas and California do. (Answer at the bottom). For those who keep score and mock everybody's mocks, please note that these are for guessing purposes only. One trade or one unexpected pick and everything is thrown off.
2. ST. LOUIS: Orlando Pace was released. JASON SMITH, T, Baylor, is drafted. Easy transition. Or so the Rams hope.
3. KANSAS CITY: This should be simple. AARON CURRY, LB, Wake Forest, is the obvious choice. But he was an outside LB in college, so where does he fit in the 3-4 defense that Scott Pioli and Todd Haley, the new GM and coach, plan to install? Probably inside between newly obtained veterans Mike Vrabel and Zach Thomas. He could drop if the Chiefs go for someone like offensive tackle Eugene Monroe.
4. SEATTLE: Matt Hasselbeck has a bad back. MATT SANCHEZ, QB, Southern Cal, might not be ready yet, but he fits Seattle's West Coast offense and may have a higher upside than Stafford.
5. CLEVELAND: The Browns are trying to trade Braylon Edwards. MICHAEL CRABTREE, WR, Texas Tech, is insurance, although he's recovering from a stress fracture in his foot.
6. CINCINNATI: The Bengals used to be able to score. Even with Carson Palmer back, they need help up front. EUGENE MONROE, OT, Virginia.
7. OAKLAND: The draft is now a three-month process, which is why ANDRE SMITH, OT, Alabama, can fall from a top five pick to the bottom of the round, then rise again.
8. JACKSONVILLE: What the Jags need are wide receivers. Even if they sign Torry Holt, they take JEREMY MACLIN, WR, Missouri.
9. GREEN BAY: The Packers dropped last year because of defensive failures. Switching to the 3-4, they take a 330-plus pound nose tackle, B.J. RAJI, DT, Boston College.
10. SAN FRANCISCO: The 49ers' defense isn't bad. But Manny Lawson, a No. 1 three years ago, hasn't quite fit, so they clone him with BRIAN ORAKPO, DE/LB Texas.
11. BUFFALO: How do you complement T.O? By beefing up the defense. ROBERT AYERS, DE, Tennessee.
.
12. DENVER: Suddenly the Broncos are a team that needs a young QB, although Josh McDaniels may like Kyle Orton enough to consider this less than a major need. AARON MAYBIN, DE/LB, Penn State, for a defense that STILL needs all the help it can find.
13. WASHINGTON: The Redskins are old on the OL and slow on the DL, even with Albert Haynesworth. EVERETTE BROWN, DE/LB, Florida State, for some outside speed.
14. NEW ORLEANS: Reggie Bush will never be an every down back. BEANIE WELLS, RB, Ohio State, is from the Deuce McAllister mold.
15. HOUSTON: No premium pass rushers left to supplement Mario Williams. So take a cover man in VONTAE DAVIS, CB, Illinois.
16. SAN DIEGO: Lost Igor Olshansky to Dallas, replace him with TYSON JACKSON, DE, LSU.
17. NEW YORK JETS: The Jets need a quarterback and this is probably where Stafford deserves to go. But if you can't take a pitcher, get a catcher, PERCY HARVIN, WR, Florida.
18. DENVER: Josh McDaniels likes Orton, the QB he got from Chicago for Cutler. But JOSH FREEMAN, QB, Kansas State, has an upside that, in a couple years might make him this draft's best quarterback.
19. TAMPA BAY: BRIAN CUSHING, OLB, Southern California, is bigger, stronger and a bit slower than Derrick Brooks. He fits a rebuilding Bucs defense.
20. DETROIT: The Lions no longer have Shaun Rogers. PERIA JERRY, DT, Mississippi, may be as good. He certainly has a better attitude.
21. PHILADELPHIA: The Eagles need someone who can push the pile and take the load off Brian Westbrook. KNOWSHON Moreno, RB, Georgia, is a steal this low.
22. MINNESOTA: Even with Antonio Winfield, the secondary needs help. MALCOLM JENKINS, CB, Ohio State.
23. NEW ENGLAND: Bill Belichick likes his players versatile. CONNOR BARWIN, DE-LB-TE, Cincinnati, has been rising quickly and is the perfect replacement for Mike Vrabel, who played all three of those positions. Barwin also might last to No. 34, the pick the Patriots got for Matt Cassel.
24. ATLANTA: Keith Brooking and Michael Boley are gone, which provides a slot for CLAY MATTHEWS, LB, Southern California.
25. MIAMI: Relatively simple, assuming DARIUS HEYWARD-BEY, WR, Maryland, is still around.
26. BALTIMORE: Bart Scott went to the Jets with Rex Ryan. REY MAUALUGA, LB, Southern California, replaces him.
27. INDIANAPOLIS: BRANDON PETTIGREW, TE, Oklahoma State, is an old-fashioned type who can block and catch and allows Dallas Clark to do what he's been doing anyway — function as a wide receiver.
28. BUFFALO: Traded Jason Peters. His long-term replacement is MICHAEL OHER, T, Mississippi.
29. NEW YORK GIANTS: The Giants have a lot of extra picks for an Edwards trade. If this choice doesn't go to Cleveland, LARRY ENGLISH, OLB, Northern Illinois, to solidify a position where they need a playmaker. Not enamored of local kid Kenny Britt, a WR from Rutgers, although Hakeem Nicks, WR, North Carolina could fit here.
30. TENNESSEE: Did a lot last season with no deep threat. BRITT may take a year or two, but he has size and speed.
31. ARIZONA: DONALD BROWN, RB, Connecticut. Plenty of first-rounders from UConn in the NBA and WNBA but never before in the NFL. He's also the seventh first-rounder from the trivia state.
32. PITTSBURGH. ALEX MACK, C, Cal, is the quintessential Steelers pick.
Raji, Monroe, Cushing, Moreno, Jenkins, Britt and Brown all grew up in New Jersey.